Per a study by Casino Alpha, Travis Kelce's most recent headline-grabbing appearance at a Taylor Swift concert concert paid huge dividends when it comes to his Instagram followers count.
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Kelce attended last Saturday's (Nov. 11) Swift concert in Argentina, which landed on the Kansas City Chief's bye week. The NFL star has been a regular at Swift shows when his schedule permits, with Swift taking the same approach to Kelce's games.
Something special happened on this occasion that spiked interest in Kelce. It's the show at which Swift gave him a shoutout by altering the lyrics to "Karma," which, for one night at least, went "Karma is the guy on the Chiefs, coming straight home to me."
Kelce's follower count has grown greatly in November, with reports showing an average daily increase of 23,396. The largest growth came the day after the Argentina show, with Kelce picking up 80,086 followers on Nov. 12.
The tight end had a following already, as one of the NFL's top stars and for his chemistry with older brother Jason, the starting center of the Philadelphia Eagles. Public interest in the Kelce family got a boost back in February when Travis and Jason became the first brothers to compete against each other in the Super Bowl. Travis' Chiefs defeated Jason's Eagles that night by a score of 38-35.
"For fans, Instagram offers a chance to keep up with their favorite celebrities and stars. In Kelce's case, his follower count has skyrocketed since being linked to music icon Taylor Swift over a month ago," a Casino Alpha spokesperson shared (per a press release by Journo Research). "This increase in followers can lead to Kelce having more opportunities for affiliate and sponsored posts. However, this increase can also draw more attention to Kelce's charity work and professional career in the NFL."
On top of of all that, the Kelce Brothers have a singing career to promote. A reworded version of The Pogues' "Fairytale of New York," their "Fairytale of Philadelphia" debuted at No. 8 on the iTunes chart.
