It was only a matter of time until wine brands dove headfirst into the hard seltzer market. Barefoot, the most awarded wine and bubbly brand in U.S. competitions, announced that it will be making the first nationally distributed hard seltzer made with real wine in February 2020. Inspired by Barefoot's popular Barefoot Spritzer, Barefoot Hard Seltzer is a great alternative to beer and beer-based hard seltzers. Made with only three ingredients: Barefoot Wine, seltzer water, and natural flavor, a single can boasts 70 calories, 2 grams of sugar, 4% ABV and is also gluten-free. Stand back White Claw, there's a new sheriff in town.
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New Barefoot Hard Seltzer
Available in four delicious flavors, (Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava) the hard seltzer variety pack is the perfect thing to bring to a pool party or beach outing.
"At Barefoot, we are passionate about creating products that meet the various lifestyles and tastes of our diverse consumer base," said Anna Bell, Vice President of Marketing at Barefoot. "With Barefoot Hard Seltzer, we wanted to create a delicious and light-bodied, wine-based hard seltzer that can be enjoyed at home, on the go, or with family and friends." Barefoot Hard Seltzer will be available to purchase nationwide this spring for a suggested retail price of $1.99 for a single can, $7.99 for a four-pack, and $19.99 for a variety 12-pack at retailers nationwide or online at www.barefootwine.com.
The new products are just a hint at where the hard seltzer market is heading. Just last year beer brands like Natural Light and Bud Light launched their own hard seltzers. According to a survey by UBS, 21% of surveyed adults shared they drink hard seltzer regularly. 48% of respondents also shared that the reason they like hard seltzers is because of the taste. Looking at all of the data, UBS concludes that "the category will grow from $1.75 billion in 2019 to $4.7 billion by [end of] 2022." That's a whopping increase, and for hard seltzer lovers, it means more hard seltzer options and varieties.
