Lone Star Brewing has been a Texas staple since 1884, brewing up beer in San Antonio as "The National Beer of Texas". Founded by Adolphus Busch, the same guy who co-founded Anheuser-Busch, the brewing company has been proudly brewing Lone Star Beer and Lone Star Texas Light for Texans to enjoy for decades. Now the company is adding a new beer to the line-up, and it boasts the brewery's breakthrough into healthy drinks. Or at least as healthy as you can get with beer.
Videos by Wide Open Country
The new beer, Lone Star 24|7, weighs in at only 68 calories and an ABV of 2.1 percent. With a percentage like that, you can almost drink this beer 24 hours a day, 7 days a week and never get a buzz. Almost.
"Texans are looking for lighter beers that they can enjoy while coming together and spending time outdoors, gathering with friends and family, or maintaining an active, more health-conscious lifestyle," said Elkin Vasco, Lone Star Beer Brand Manager says in a recent press release. "We are thrilled to launch Lone Star 24|7 and feel Texas beer advocates will be too."
The pale lager features a golden malt color and has a smooth fresh flavor with a bubbly effervescence. And looks wise, Lone Star 24|7 comes in "eye-catching bright gold cans and bottles with the iconic Lone Star signature shield."
The push for non-alcoholic or very low alcohol beer has been gaining popularity. Just recently Heineken shares its 12% profit gain from last year is due to the demand for Heineken 0.0, a non-alcoholic beer. Although the beer isn't gaining traction in the States, its popularity has been skyrocketing in Europe.
Sure, you won't be dancing on the tables or calling up your ex at 2 a.m. begging to get back together, but this new beer does promise an easy drinking light beer with contemporary Texas in mind.
